GET SEEN BY THE PEOPLE WHO NEED YOU MOST WITH STRATEGIC MARKETING
Big Impact for your Small Business
I’m your small business champion and Fractional CMO.
And my work? I help small businesses create a strong marketing plan and brand assets that help them get discovered, booked, and recommended.
With strategy-first marketing, we get into the optics of your business and put a plan together to maximize reach, strengthen visuals, and showcase your business in a way that people will remember.
Most small businesses can’t afford to have a full-time marketing specialist on staff, and that is where I come in. As a Fractional CMO, and walk alongside your business to create the marketing strategies and design you need, at the fraction of the price of a full-time marketing position. And, instead of hiring multiple marketing free-lancers, you get the same person for everything for continuity of vision, execution, and of course a better value for your investment.
IDAHO-BASED, SERVING SMALL BUSINESSES EVERYWHERE SINCE 2020.
HI, I’M KATIE!
“Marketing is about understanding people’s needs and wants, and giving them what they want in a way that makes them feel good about it.”
Seth Godin
THE MISSION
Katie Howard Marketing exists to bridge the gap between small business passion and big business presence—equipping entrepreneurs with strategic marketing, bold branding, and the clarity they need to stand out, scale up, and lead with confidence.
You started your business because you had something valuable to offer—something real, something needed.tarted your business because you felt called to more—more meaning, more freedom, more impact.
But somewhere between trying to keep up with trends, manage five different freelancers, and DIY your entire marketing plan... it’s started to feel disjointed. You're juggling too much, second-guessing what actually works, and wondering if your brand is really reaching the people you want to help.
What you need isn’t another trendy reel idea or overpriced agency package.
You need someone who can see the big picture, connect the dots, and bring strategy to everything you do.
LET’S GET INTO IT
Services
Build your business your way—with strategy, clarity, and a brand that actually works.
This is about creating a foundation that doesn’t just support growth—it fuels it.
A strategy-first approach designed to grow your business from the inside out.
No guesswork. No pieced-together tactics. Just smart, aligned marketing that works.
Here’s how we do it:
CLARIFY your unique value and the problem you solve—so people know exactly why they need you. What makes you different? That is our North Star for everything we build.
PACKAGE your offers in a way that feels aligned, authentic, and easy to sell.
DESIGN a cohesive brand that reflects your values, attracts your audience, and stands out for the right reasons.
DEVELOP a marketing strategy rooted in purpose and built for growth—so you can stop spinning and start scaling.
Why I Built This.
I can’t count how many times I’ve stepped into a small business and thought: “People need to know about this.”
The people were incredible. The product or service was exceptional. The passion was obvious.
But when I went to recommend them, the website didn’t reflect the magic I experienced. The branding felt off. The messaging was confusing. The marketing didn’t match the impact.
And I’m not alone.
🔍 88% of consumers research a brand online before making a purchase.
Yet if what they find doesn’t match what’s offered—or doesn’t build trust in the first few seconds—they leave.
📉 In fact, 75% of users admit to judging a business’s credibility based on its website design (Stanford Web Credibility Project).
🧠 And it only takes 50 milliseconds for users to form a first impression of your brand (Google Research).
Think about that:
You could be exactly what someone needs…and still be overlooked simply because your marketing doesn’t say what you wish it did.
That disconnect is why I built Katie Howard Marketing.
Not because small business owners don’t care—but because they care so deeply, they’re doing everything themselves.
And the marketing? It’s usually the thing that gets patched together last.
I wanted to change that.
So I created a one-stop solution for small businesses who need expert marketing leadership without the overhead of a full-time team.
I bring the strategy, clarity, and execution—so the heart of your business is front and center in every touchpoint, from your brand visuals to your website copy to your lead generation strategy.
Because great businesses deserve to look as good as they are.
And the world deserves to know they exist.
What Makes This Different.
There’s no shortage of marketing “experts” selling plug-and-play templates and recycled strategies.
But your business isn’t one-size-fits-all—and your marketing shouldn’t be either.
I don’t just hand you a formula. I partner with you to uncover what makes your business actually work—and build a marketing plan that amplifies it.
My approach is rooted in:
✅ Strategic clarity that connects every part of your brand
✅ Messaging that reflects your voice and values
✅ Design and user experience that builds trust at every touchpoint
✅ Long-term thinking—so your marketing grows with your business
You’re not here to copy someone else’s path.
You’re here to lead your own.
And I’m here to help you do it—intentionally, confidently, and backed by strategy that aligns with your vision.
